When Rita’s three children were young, they were always dressed in the latest styles. This was natural for her since she has been selling children’s clothes since she was in her twenties. She loves children and enjoys seeing them excited about their clothes but it. is their mothers who are her primary clients. When they are enthusiastic about her clothes, then she feels very gratified.

Rita, who is 45 and lives in El Zababda, specializes in infant and children’s apparel. She has a good sense of what appeals to her clients, and an engaging personality. Thanks to this, her shop does well. She initially received a $15,000 loan from Asala to buy inventory, and was able to pay it back on time. Now she is on her second loan, and confident that she will be able to return that on time as well. She is proud of her business and happy that she can help support her family.